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New Logo Symbolizes the Dealership’s History and Continued Evolution


Nebraska Truck Center, Inc. is officially launching their new company logo today.

The updated logo brings a fresh and modern appearance to the company’s brand identity while carrying over visual elements from past company logos such as the red and black color scheme and incorporating a truck into the design.

“Our new visual identity upholds our strong past, yet better communicates what Nebraska Truck Center stands for today and where we are headed in the future.” said company President, Kent Brown. “Our past logos were designed by our founders, so we wanted to keep strong visual elements that reflect our heritage in this new logo. We feel the new logo will emphasize our past, our forward-thinking mindset and our objective to excel at serving our customers in today’s changing world. This is reflected by our use of bold colors and contemporary fonts in an adaptable style.”

A small team inside the company worked to find something that appeared crisp, modern, multifunctional and something that can be used for years to come. The process to change out the old logo to the new logo on the company’s marketing collateral will happen in phases over the course of 2018. The launch of the new logo is the first step of many in the company’s preparations to celebrate its upcoming 50th anniversary in 2019.

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